Delivering Better RoAS with AudiencePro platform

Channel:

Key Highlights

80%

Lift in Conversion Rate Achieved (Meta)

>45%

Lift in RoAS Achieved (Meta & Google PMax)

42%

Lift in AOV Achieved (Google PMax)

Challenge

Aza Fashions aimed to connect with its target audience-females, drive lead and improve existing RoAS benchmarks on Meta and Google PMax.

"We are very impressed with the wide range of high-quality audience segments available through AudiencePro. Thanks to AudiencePro, we saw a significant increase in AOV, improved install-to-order ratio, and exceeded our ROAS expectations. The most notable result was that they consistently outperformed AAA+ campaigns on ROAS and AOV metrics on Meta. The team at AudiencePro is committed and evolved, and we are enthusiastic about expanding this partnership."

Pawrush Elavia,

Growth, Zepto

Solution

The brand selected relevant 2P segments from the AudiencePro platform.

AudiencePro 2P deterministic segments were activated on Meta

The brand selected relevant 2P segments from the AudiencePro platform.


AudiencePro 2P deterministic segments were activated on Meta

Results

80%

Lift in Conversion Rate Achieved (Meta)

>45%

Lift in RoAS Achieved (Meta & Google PMax)

42%

Lift in AOV Achieved (Google PMax)