Redbus was looking to target its primary buyers to boost awareness in Chhattisgarh via Youtube campaign. The challenge was to find niche audiences in a tier 3 city which would ultimately lead to acquisition of new users.
Using AudiencePro, RedBus was able to reach niche audiences in tier 3 city Chattisgarh. The deterministic 2P data was provided in conjunction with the audience on YouTube. A custom cohort of deterministic 2P segments like people transacting in travel and tourism using buses, people transacting on utility apps and many more was created and activated on YouTube.
