Channels:
OneCard sought to introduce India's inaugural metal credit card to a precise target audience. Their challenge involved executing a comprehensive, cross-channel marketing campaign across the entire funnel and acquiring high-quality users interested in secure and metallic cards.
Leveraging AudiencePro 2P Audience Segments, we honed in on key segments, including private bank credit card holders, salaried individuals with incomes over 6 lakhs, stock and mutual fund investors, as well as MSME and retail owners. Our cross-channel full-funnel marketing campaign featured engaging video and display creatives, highlighting India's first metal credit card, deployed on YouTube and Meta platforms. This strategic approach reached 7.72 million audiences through YouTube for awareness and later on Meta for consideration, driving 32,000 visitors to our website. Through retargeting efforts on Meta, we achieved a remarkable 2X increase in conversions for OneCard.
