Key Highlights

4X

ROAS

30%

Lead to Quality Lead percentage

20%

Lift in Sales Conversions (MoM)

Challenge

MG Motor India wanted to secure high-quality leads for test drives, with a particular emphasis on driving sales for their premium vehicles, the MG Hector and MG Astor. Their challenge revolved around identifying and engaging affluent prospects for these luxury car variants through effective social campaigns.

"I am really happy with the success we have achieved through Vserv AudiencePro and their deterministic solutions which helped MG to create an engaging ad experience for different product sets and helped us achieve our ROAS goals. We’re really thankful to them and we would love to experiment more with Vserv for our future campaigns."

Udit Malhotra,

Head of Marketing, MG Motor India

Solution

As the technology enabler, AudiencePro devised a comprehensive solution to boost the brand's Meta KPIs. Leveraging AudiencePro's 2P segments and precise data insights, we pinpointed pertinent segments such as four-wheeler owners, premium credit card spenders, and salaried professionals, among others. We then activated this customized cohort of deterministic 2P segments and data insights in conjunction with Meta's interest segments, driving leads that had the potential to convert into brand-engaged users.

Results

Our AudiencePro 2P segments leveraged for the social media campaign
drove outcomes that made MG Motor India's delight soar high.

4X

ROAS

20%

Lift in Lead to Sales ratio

30%

Lead to quality lead percentage

~2000

Leads generated

5.37%

Click-to-Lead

0.90%

CTR on Meta

MG Motor India achieves 4X ROAS with AudiencePro

Awards

Gold

Silver