DSP Mutual Fund, a stalwart in the Indian investment landscape for over 25 years, aimed to enhance session rates on their website and boost assisted conversion rates. Their particular challenge was to engage a niche audience of tax-conscious salaried individuals during the January-February-March season.
Data Insights
Utilizing AudiencePro technology, we enabled DSP Mutual Fund to efficiently target a relevant audience of investment seekers and tax-conscious salaried professionals. This was achieved by combining custom 2P audience segments, including stock and mutual fund investors, high-income earners, and HNI/Affluent individuals, with YouTube affinity segments, optimizing campaign precision.