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Best Data-Driven Marketing Strategy
Best Data-Driven Marketing Strategy
Dabur India sought to promote their Odonil Neem air freshener on OTT platforms, effectively reaching niche audiences interested in home care products, all while navigating the OTT advertising landscape to achieve incremental viewership.
Teaming up with DentsuX, AudiencePro, a customer intelligence and activation platform, used deterministic 2P audience segments to identify a relevant audience such as OTT subscribers, offline product buyers in categories like Air Fresheners and Household Cleaning, Online Grocery Transactors, Departmental and supermarket store visitors, and Utility Bill Transactors, which were then activated across the OTT platforms like Disney Hotstar, Zee5, and Sony Liv to enhance campaign's reach and impact.
